In2Risk 2025

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Closing General Session: "Redefine Impossible"

  • 1.  Closing General Session: "Redefine Impossible"

    Posted 08-11-2025 10:57 AM

    Mark your calendars for Wednesday, November 5, from 4:00 - 5:30 PM CT - the can't miss closing session of In2Risk 2025!

    We'll be hearing from James Lawrence, The Iron Cowboy - the only person in history to complete 50 Ironman in 50 states in 50 days and then push himself even further with 100 Ironman in 100 consecutive days.

    James's journey from being "unspecial in every way" to accomplishing the extraordinary isn't just inspirational - it's a masterclass is resilience, mental toughness, and turning bold goals into reality. This is not your typical motivational talk.

    Why this session matters:

    • Learn practical strategies to push through self-doubt and reset under pressure
    • Gain a proven blueprint for unlocking untapped performance
    • Walk away with tools to break mental barriers, build unshakeable resilience, and execute on what truly matters - even when quitting feel easier.

    More details and session link: In2Risk Closing Session Info

    Learn more about James: Iron Cowboy Website

    Let's hear from you:

    • If you could ask any speaker at In2Risk one question about success, leadership, or risk-taking, what would it be?
    • What's one bold professional goal you'd like to achieve before the next In2Risk conference?



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    Rachel Brueggen
    CPCU American Modern Ins Group rbrueggen@amig.com
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